Apple, you are the best

I made a stupid mistake. It is necessary that I start my post making it very clear.

[Gi&Jere], two great friends of mine got married last April, and when they told me there wouldn't be a photographer, I offered myself to take some photos and I chose, as my wedding gift, an album that tells their story since the beginning. I was lucky to have [Rose]'s help with some beautiful and professional shots, and a couple of months later the album was ready to be printed.

I've probably said it before, I'm a big fan of [Apple's photo books]. For those not so familiar with a [Mac], there is a software called iPhoto with which anyone - even the dumbest-non-tech person - can create a photo album. Quality is great, it's durable and for me better than scrapbooks (and I have been there too, stacking about 8 of them in my old wardrobe in São Paulo).

So I created their album, sent it to Apple and a few day later Gi received it in Ssan Francisco. It all seemed to have worked, until the day she told me that I had written the wrong date on the wrap paper cover.

Once again, a huge and stupid mistake!!

I contacted Apple through the website, and they replied to me in a few hours. I was hoping to print just that cover, but unfortunately that could not be done. However, they gave me a refund for the album, and I can print a new one. YES! Even though it was my mistake, they gave me my money back so I could have a book with the correct date.

And I know, all marketing people, that this post and all this I'm saying is exactly the reason why I got a refund. I've been creating photo books for a while, and will never change from Apple to any of its competitors. I will tell every single person that likes books that they have the best. Gi is obviously very impressed as well, and so on and so forth. But still, I was shocked. I was highly impressed. They are the best. And I can only hope that one day their support will be as good in Brazil as it is here.